Olsen is a family run, Hamburg based women’s fashion company. In the 1950s Olsen was one of the first German companies to produce in Hong Kong, creating one of post-war Germany’s most sold pullovers. Today 70% of the companies €100 million plus turnover is generated through Olsen’s subsidiaries in Canada, Russia and the Baltic States.

The Apartment conceived a simple and straight forward “Ambassador” concept allowing to focus on women across a variety of backgrounds while keeping a major focus on the product.




Creative Direction: Dorothee Ingwersen
Photography: Magnus Reed
Art Direction: Leonard Streich
Production: Kathrin Limburg
Hair and Make-up: Jochen Pahs
Retouching: Jakob Olsson, Fabian Oredsson